Our Brands >> Great Southern
About the Brand.
01
No Shortcuts
Raising the best animals possible in a natural, stress-free environment is all about saying ‘no’ to shortcuts – producing a premium product that delivers an outstanding eating experience every time.
02
Lush Growing Regions
Encompassed by The Great Dividing Range and refreshed by the climate of the Great Southern Ocean, we have some of the best cattle pastures in the world. Renowned for their natural fertile pastures, these lush growing regions include Gippsland, King Island, Flinders Island and Tasmania.
03
Nutrition Matters
The abundance of land ensures maximum free range rotation across different pastures and continuous nutrition. It’s simply the best way we know to deliver an outstanding eating experience every time.
Brand Gallery.
01
It is an enduring commitment and growing appreciation you’ll find across the entire supply chain – Especially in our stronger relationships with butchers, chefs and restaurants.
02
Producing the world’s best, naturally raised beef and lamb is all about consistently raising the bar. Thankfully, the lush pastures and rich farming traditions here give us the ability to produce, process and deliver.
03
Working hand-in-hand with the region’s best of breed farmers from day one, this commitment goes far inside the farm gate and out into the lush green pastures. Years in the making, the JBS Farm Assurance Program delivers a fully traceable, natural and authentic taste experience.
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