Our Brands >> Little Joe
Little Joe
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Epitome of Grass Fed Beef
Little Joe is the global epitome of grass fed beef. It is exclusive in supply and boasts a luxurious eating experience, perfectly suited to the most discerning chefs and niche retailers where only the very best beef is expected.
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Minimum MB4 Scoring
The Little Joe promise is to deliver an all-natural and grass-fed beef product that offers a minimum marble score of four (AusMeat standard). A feat near impossible to replicate.
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Exceptional Marbling
The name Little Joe was inspired by this product’s elusive marble score of four which separates it from the competition. In the game of craps, achieving a dice roll of four by throwing two twos is colloquially known as a Little Joe. There is a less than 3% chance of throwing a Little Joe, an uncommon occurrence and near impossible to replicate. Just like our beef.
Brand Gallery.
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What makes Little Joe beef so special?
* Marble score 4+
* Grass-fed for life
* Raised without antibiotics
* No added hormones
* GMO-free
* Free-range, never confined to a feed lot
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What's in a name?
The name Little Joe was inspired by this product’s elusive marble score of four which separates it from the competition. In the game of craps, achieving a dice roll of four by throwing two twos is colloquially known as a Little Joe. There is a less than 3% chance of throwing a Little Joe, an uncommon occurrence and near impossible to replicate. Just like Little Joe beef.
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